How To Make Money On TikTok

TikTok has quickly become one of the most popular social media platforms, with users from all over the world. The app allows users to create and share short videos with others. While the app is mostly used for entertainment purposes, many users are looking to make money from TikTok.

TikTok had daily openings from 29% of its active installs, the second-highest engagement behind Instagram’s 39%, indicating that nearly one-third of TikTok’s installed base uses the app every day.

how to make money on tiktok

What is the business model of TikTok?

To date, the TikTok app has amassed close to 3.7 billion downloads and $5.4 billion in consumer expenditure, excluding the Android version of its Chinese twin, Douyin. TikTok’s business model is a hybrid of social media and on-demand streaming services, like Netflix or Spotify. TikTok’s lifetime user spending has increased to $456,7 million, which is more than 2.5 times the $175 million the app made at 1.5 billion downloads. This translates into revenue for the company.

This is how Tiktok makes money, despite being a free app.

  1. TikTok Ads
  2. In-App Purchases
  3. 50% Commission from content creators
how to make money on tiktok

This data left some questions in the minds of people in the context of making money. Some of the questions people ask include how to make money on TikTok by watching videos, how to make money on TikTok by watching videos, and how to make money on TikTok without showing your face.

How Many TikTok Followers or Likes Do You Need To Make Money?

While the app takes a cut of your earnings, you’re still left with as much money as you would be without TikTok. That being said, it seems like the more followers or likes you have on your account, the more money that can be generated.

That might seem discouraging at first, but TikTok provides a lot of different options for earning money (above and beyond ads), including merchandising and sponsorship, so there are ways to still get paid without having millions of followers. It just takes time.

How to Make Money on TikTok

TikTok is one of the most popular social media apps on the planet. It has 1 billion monthly active users and it is one of the smartest ways to make money while watching videos. As a website, TikTok recently dethroned Google to become the most popular web property on the planet, according to a 2021 report published by Cloudflare, a global cloud platform that powers millions of websites.

how to make money on tiktok

Making money on TikTok while enjoying the services it offers is a fascinating thing for most folks to believe, but it is real. People still make as much as six figures in earnings just by monetizing their accounts and playing their cards right. Charli D’Amelio was the highest TikTok earner in 2021, earning $17.5 million with about 140.3 million followers.

You can start making money with TikTok using these methods below:

By Becoming an Influencer:

Being a huge influencer on TikTok can generate a lot of money, but to do this, you’ll have to know how to not just make your content interesting, but also relevant. One way to get views and likes on your content is to offer something unique or entertaining, but not too serious. You don’t want to be trying to sell anything too heavy, but if you can offer something fun and quirky, you might be able to get a decent following and make some money on the side.

The more views you get, the higher your chance of making money. Some people even make a living off of their TikTok content.

Creating and Selling Merchandise:

The TikTok story is getting much more interesting. The app has already amassed a billion downloads and grown to become one of the most popular social media platforms. It’s now positioned itself as a serious challenger to YouTube and Instagram, not just in popularity but also in marketing potential, with its latest move: letting creators sell their own branded merchandise through the app.

This is an amazing opportunity for marketers looking to make money from TikTok. It’s not just about the numbers telling you that your content and followers are valuable; it’s also about your audience telling you they value your creations and that they will buy products with your name on them.

If you’re already a content creator on YouTube or other platforms, you’ll be familiar with the many ways you can monetize your videos. This is also true when it comes to TikTok videos. After uploading a video, you should start playing around with the various ways you can monetize it. Depending on your engagement level, you might end up doing things like selling your clothing or other products through a store.

By Creating Sponsored Content:

Promoters are eager to pay you to promote their product or brand on your TikTok videos if you are confident in your ability to garner views on them. You can make money on TikTok by creating sponsored content for brands. Brand partners and sponsors are aware of TikTok’s wide audience and are willing to pay TikTok users with a strong fan base to promote their products and services.

TikTok marketing has now become fertile with advertisements, and an increasing number of agencies are keen on paying social media users, especially on TikTok, to assist their businesses in making more sales by producing the type of quirky content that attracts clicks on TikTok. Ads on TikTok often take the form of entertaining campaigns coupled with background music and vibrant themes with filters.

Pro Tip:

Making money on TikTok is about having a fun-based account, and an account with large followership. However, staying original and authentic on the platform is key to having huge followership. Always endeavor to make decent content and avoid TikTok porn as the Algorithms running on TikTok can detect indecent content and have your account deleted permanently.

Bottom line

TikTok indeed pays users and users can as well use their account to make extra money by running ads for other companies and businesses as brand influencers. Holding live sections can get you interacting with your followers, earn you some gifts and grow your account. Make it a point, therefore, not to just your mobile data to watch videos on TikTok but also to build followership that you could use to make money online.

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